First Choice Cola’s Free Ride – Augmented Reality Facebook game

So I am visiting the Netherlands and got a chance to check out this augmented reality Facebook application called Free Ride. It launched a couple weeks ago and was developed for YoungWorks by my friends at The Young Generation (TYG).

I applaud TYG for their clever use of augmented reality here. This Flash-based snowboard game uses a custom beanie that has an embroidered fiducial marker to control the snowboarder. Moving side to side controls the direction of the snowboarder and leaning forward or back controls the speed.

My Dutch isn’t the greatest, actually I don’t know any, so expect a follow up interview explaining more about the application from a member at The Young Generation soon.



The Young Generation is a full service digital agency that specializes in concept, design, strategy, and production of interactive campaigns. I look forward to seeing what killer games and interactive campaigns they come out with next.
Location: Amsterdam, The Netherlands

Comments

Post a Comment

Popular posts from this blog

Artificial Intelligence & Robots

Image
Artificial intelligence (AI) is the intelligence of machines and the branch of computer science that aims to create it. Released during the Game Developers Conference, the now viral “Kara” concept video made by the Paris-based Quantic Dream, developers of the Heavy Rain game, is a look at the future of gaming, using full-body motion capture and a new computer-graphics engine. It is running in real time on Sony’s PlayStation 3 platform. The video is thought provoking as a robot comes to life and is quickly scared by the idea of how precious that can be. What I find interesting is that this type of artificial intelligence is not too far in the future thanks to friends like David Hanson of Hanson Robotics . I got the chance to hang out with David for several days during a trip last year to New Zealand and I was amazed by his work and the state of the A.I. industry. While I have some reservations about 'smart machines' thanks to Hollywood (Terminator, Matrix), David assures me th...
Read more

Full of AWE at Augmented World Expo 2017

Image
Augmented World Event 2017 There are not many event series I can say I have attended since day one but the Augmented World Expo , formerly the Augmented Reality Event, is one I can put in that category. This was the 8th annual event and no doubt it sure has come a long way since that first event I visited in 2010 . AWE is the largest event focused on the commercial side of AR, VR, and includes wearables. “AR and VR are bringing superpowers to the people and this year we are on a mission to highlight how to use these Superpowers to Change the World. This year’s conference and expo will showcase speakers, startups and organizations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and promote sustainability in the world.” - event website This year was the best year for AWE in my opinion and their biggest ever. The event brought in 4,700 attendees, 351 speakers, and 212 exhibitors from all ov...
Read more

Metaverse One - Upgrading to Social Media

Image
Today marks the 14th year of when I started this blog to cover the technologies of our ever evolving Metaverse.  A lot has happened since then, both in tech and the personal life. Yet knowing that I need to start blogging again since the topic of the Metaverse is everywhere, I use this anniversary to announce the launch of the Metaverse One TikTok channel  where I will be posting videos every few days covering topics about the Metaverse and related technologies .                                          Make sure to follow there and the Metaverse One Youtube Channel .
Read more