Metaverse One

So I was recently exposed to the post Augmented Reality Finds a Place to Fit: Shopping! The article states, " Two recent AR implementations show promise, however, by adding value and actually demonstrating how useful the technology can be ." The author of the post is referring to Converse's Sampler application for AppleiOS devices and a TryOnBathingSuit application created by ImmediaC . With such an endorsement, I had to check these apps out. Review: Converse's Sampler application Perhaps I am biased as I work with the technology and know what is possible with it, but I am not impressed with this application at all. Sure once I activate the app I can see how the sneaker will look on my foot with a superimposed image, but I can see how a sneaker will look on my coffee cup or anything else, as it is just that, a superimposed image. It floats in the middle of the live camera feed. There isn't any form of tracking or foot recognition. I wouldn't say F...

From Canada it was back to Silicon Valley for the ARE2010 in Santa Clara. "The Augmented Reality Event (ARE), the first global event dedicated to advancing the business of augmented reality in the US, announced today that the inaugural event will be held at Santa Clara Convention Center, June 2-3, 2010. The activities will be kicked off by a highly anticipated keynote from the “augmented reality prophet,” world-renowned author, futurist, editor and critic, Bruce Sterling. Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks. The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick st...