Saluting the Fallen
There.com - There.com was a 3D online virtual world founded in the spring of 1998. On March 9th, 2010, There.com shut its doors to the public. Michael Wilson, the CEO of Makena Technologies announced that the game was mainly closed because it couldn't financially upkeep itself.
Even though to the end user Vivaty was a platform like all the others that provided 3D virtual rooms that users could decorate, inhabit with customizable avatars, and invite friends to for chat/activities, it had such a bright future and foundation for truly growing the 3D web like no other. It was a virtual world platform built by 3D web leaders, developed on open standards, its 3D scenes could be embedded in Facebook, AOL Instant Messenger, blogs and websites, it had a great developer tool, and
Unfortunately, the direction they decided to take made them no different from more established virtual worlds. Perhaps there is a lesson here to be learned by future virtual world product managers. CEO Keith McCurdy told VentureBeat that the company is in the final stages of being acquired, which will send its IP elsewhere to be used as the foundation for a new project. "I think the acquisition proves the technology is best of breed and desirable."