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Augmented Reality startup Blippar acquires Layar

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From Techcrunch: Augmented reality startup Blippar has confirmed it has acquired Layar, an AR pioneer that launched in 2009. Terms were undisclosed in a blog post on the company’s site today. We broke the news of the acquisition last week, but this announcement confirms our previous story. The acquisition makes Blippar one of the largest AR players globally, giving it a powerful positioning in the AR and visual browsing space, which may help its adoption in the mass consumer space where AR has tended to languish. Only Oculus VR, which was acquired by Facebook, has reignited interest in the AR space, so Blippar now looks very interesting when looked at from that perspective.

An internal memo, obtained by TechCrunch writer Ingrid Lunden, referring to Blippar’s CEO and co-founder, Ambarish Mitra, previously confirmed the deal, which was due to be announced officially on June 19. The memo detailed how Layar CEO Quintin Schevernels visited Blippar’s offices to discuss “how we could wor…

Fashion Technology is the New Black

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One thing I thoroughly enjoy is seeing the many ways that technology is changing the industries of the world. I often venture to various industry meetups in SF and abroad to see how early adopters and innovators use tech to evolve what they do. Over the years, I have become a spectator of how tech is evolving the fashion industry. Sure I can use any fashion tips I can get, a guilty pleasure is watching Project Runway (I am a fan of Heidi Klum & Tim Gunn), and let's not forget this is a global trillion dollar industry.

 The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enable partic…

Augmented Reality Event - A.R.E. 2012

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Reality became augmented this week in Silicon Valley at the Santa Clara Convention Center. The third annual Augmented Reality Event, aka A.R.E.2012, brought the best and brightest around the world to the Bay area for a two day conference. Companies, research institutes, artists, and more once again got a chance to show off and experience the latest in computer vision, head & eye displays, motion sensor, mobile, and related augmented reality technologies.

"ARE is where the people working on and using Augmented Reality technologies come together to explore best practices and innovations in software development, tools, business strategies, design and marketing. Developers, technologists, marketers, hardware manufacturers, mobile operators, researchers, designers, startups, business developers, and entrepreneurs gather to share their experiences and learn from their peers" -website

Event organizer Ori Inbar (CEO Ogmento) interviewed by ARnewsTV before the event.


A quick look…

TexAR - Texas's first Augmented Reality Event

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In Dallas this past March was the first ever augmented reality event in Texas. Scheduled over two days, the event looked to help Texas augmented reality enthusiasts understand the latest in AR technology and the current state of the industry.

The purpose of the Friday March 16 workshop was to introduce AR to decision makers and owners of digital content, including 3D models and geospatial data, explaining the business cases and the new ways their assets can be utilized and visualized in real time. The purpose of the Saturday March 17 workshop was to share with developers how they can use the latest tools and techniques for developing high quality AR "experiences" for their audiences.

It was a great event with a rather intimate turnout at Cohabitat, a co-working developer space in the Uptown area of Dallas. Many thanks to Christine Perey, of Perey Research & Consulting and founder/chair of the International AR Standards Community, who helped organize the event and took t…

Where A.R.E. you in 2011?

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This video covers the Augmented Reality Event 2011 last week in Santa Clara, California. A nice variety of people from all over the world shared stories of AR related success, vision, and technologies. I will do a proper write up soon.



Thanks again Ori and Tish!

Augmented Reality Developer Camp 2010

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On December 4, 2010 at the GAFFTA space in San Francisco, the second Bay Area Augmented Reality Developer Camp took place. Sponsored by Layar, Metaio, Qualcomm, and Makerlab, the event brought together AR professionals from as far east as New York and south as San Diego.



Presentation sessions covered a range of AR related topics. These include:
Brian Blau has an excellent write-up here on his session that covered future (2011-2014) AR applications.This presentation by Christine Perey reported on the work being done by the international community in regards to standards for augmented reality. Due to technical difficulties on the SF side, Christine wasn't able to present. I feel the attendees really missed out as what she had to share really is the reason Mike, Gene, and I decided to push the idea of an AR Dev Camp to begin with. It supports the belief that, "AR must be fundamentally open, interoperable, extensible, and accessible to all".Metaio writes how they 'rocked…

TechTour 2010: Layar'ing it up

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So I just got back State-side from a seven week tour through western Europe that included a series of events and video interviews with leading players in augmented and virtual reality technologies. One of my destinations was Amsterdam, Nederlands and besides enjoying the madness of the World Cup finals, I had the opportunity to stop by mobile augmented reality company Layar's office for a chat.
Now this was super exciting for me as although familiar with Layar as a mobile AR platform, I had not had a chance to really grok with the guys, despite being at several events together, to discover what exciting things were going on with this company that is just over one year old and seeing explosive growth.
Now anyone familiar with mobile augmented reality or the AR industry has heard of Layar, but for those that have not, see the video below.



After a short walk on a very warm day from the city's centrum to their office, I met with co-founder Maarten Lens-FitzGerald for a great conver…

A glance @ '09 and a look ahead.

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So it's 2010! The '00s are over and one doesn't need to be a historian from the future to see the Web has changed humanity and the world in the past decade in a way we are still trying to understand. There is a whole generation now that only knows life with the Internet, web2.0 is evolving, social networks are the new digital countries, cyber life to a growing number is as important as the real, and ignorance has become an option as people are able to connect, share, and access information about anything at the click of a button.
For ten years I have experienced technology ever increasing in our daily routines and watched 3D on the Web become more common place with multi-user environments, games, digital globes, and more. Google Earth, Second Life, World of Warcraft, and the like have made this an exciting past decade of web3D and other mixed reality technologies for sure. To keep this post short, let's look at some of the highlights from the previous year.
Augmented Rea…

Augment Our Reality: AR Dev Camp

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Augmented reality has become quite the buzz word recently since mobile apps and print marketing are increasing the implementation of the technology to the mainstream. Well documented open source toolkits are allowing developers to create a swarm of AR applications that bring this way of accessing information to everything from your Android/iPhone to your Flash-based website.





As with any emerging tech, there comes the time that the community (developers, hobbyist, entrepreneurs, businesses, academia, governments) has to come together to address and solve the issues needed to further advance the technology. So on December 5, 2009 was the first ever Augmented Reality Developer Camp held at the HackerDojo in Mountain View, California.
"After nearly 20 years in the research labs, Augmented Reality is taking shape as one of the next major waves of Internet innovation, overlaying and infusing the physical world with digital media, information, and experiences. We believe AR must be fundam…