Create - a web event from Samsung
A major component to my work over the years has been creating connections. Connections between various industries and immersive technologies, the flat web with 3D, and connections between people. In retrospect I know this was a major variable for why when the opportunity to organize a web developer conference for Samsung came up earlier this year I jumped on the chance. Given this realization came later, I’m labeling it reason #3 for why I had to participate in making a web developer conference happen.
So let’s warp right past light speed and look at some exciting things happening on the web right now. E-commerce, a major use of web traffic, now makes up 11.9% of all retail sales and will be responsible for about $2.4 trillion in B2C sales globally this year. Yet even with its growth, a majority of shopping carts are abandoned due to the steps needed in the traditional checkout process. The Payment Request API is a W3C standards candidate where information necessary for a fast checkout can be stored in the browser so users can just confirm and pay, all with a single click. I highly recommend reading these two posts, Reducing the friction of online payments and Web Payments Update by my colleague Peter O’Shaughnessy for a deeper look into this topic.
Near and dear to my heart, the web, a.k.a. flat Metaverse, is becoming more immersive than ever before. We are seeing more VR & AR functionality and support thanks to the hard work of the W3C Immersive Web Community Group and many other amazing contributors. Web Bluetooth and sensored devices are increasing the levels of connection between the digital and physical worlds and further building out the Web of Things. Teammate Jo Balletti created a great tutorial & demo of how WebVR and Web Bluetooth can work together that is more fun than Hedgehog Curling (see demo).
Those that follow the Samsung Internet team know we are very passionate and active when it comes to making the web developer community one of diversity and inclusion. Organizing our own event was a great way of leading by example in this quest. All tickets proceeds from the event were donated to organizations that focus on under represented groups in tech, and our speaker roster was just shy of a 50/50 female to male ratio that represented various ethnic backgrounds. Equally as important was our audience that was also a good mix of genders and races. I feel we hit our mark on making it an event that generated an atmosphere for connection, learning, and growth.
I learned a lot those two days and I am sure all that watch the upcoming videos and follow the presenters ongoing work will too. I walked away from Create with a better understanding of upcoming web technologies, building community, being a better developer, and how to connect better with people.