theBlu - an ocean full of fun
Last year I got the opportunity to meet the team working on an online experience called theBlu . According to Wemo Media , the Venice Beach based makers of theBlu, "Inspired by the Oceans, theBlu is a socially-connected, global interactive screen saver. Each time you participate, your interactions and connections impact the flow of life in theBlu and every one's experience of it." Take a quick dive in the digital ocean with the video below. Now theBlu is in public beta and 'WOW', what a cool experience. It is fun to explore, educational (clicking on a fish pulls up information about the species), and the graphics are beautiful. More fish and scenes can be unlocked using credits that can be purchased like any other type of virtual good. Bonus that every time a user makes a purchase of an item, they support oceanic conservation. The content of theBlu is created by its Makers. With theBlu's Maker Program, digital artists can showcase their work to ...