Metaverse One

 One thing I thoroughly enjoy is seeing the many ways that technology is changing the industries of the world. I often venture to various industry meetups in SF and abroad to see how early adopters and innovators use tech to evolve what they do. Over the years, I have become a spectator of how tech is evolving the fashion industry. Sure I can use any fashion tips I can get, a guilty pleasure is watching Project Runway (I am a fan of Heidi Klum & Tim Gunn), and let's not forget this is a global trillion dollar industry.  The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enab...

So I am visiting the Netherlands and got a chance to check out this augmented reality Facebook application called Free Ride . It launched a couple weeks ago and was developed for YoungWorks by my friends at The Young Generation  (TYG). I applaud TYG for their clever use of augmented reality here. This Flash-based snowboard game uses a custom beanie that has an embroidered fiducial marker to control the snowboarder. Moving side to side controls the direction of the snowboarder and leaning forward or back controls the speed. My Dutch isn’t the greatest, actually I don’t know any, so expect a follow up interview explaining more about the application from a member at The Young Generation soon. The Young Generation is a full service digital agency that specializes in concept, design, strategy, and production of interactive campaigns. I look forward to seeing what killer games and interactive campaigns they come out with next.