TechTour 2010: Layar'ing it up
So I just got back State-side from a seven week tour through western Europe that included a series of events and video interviews with leading players in augmented and virtual reality technologies. One of my destinations was Amsterdam, Nederlands and besides enjoying the madness of the World Cup finals, I had the opportunity to stop by mobile augmented reality company Layar's office for a chat. Now this was super exciting for me as although familiar with Layar as a mobile AR platform, I had not had a chance to really grok with the guys, despite being at several events together, to discover what exciting things were going on with this company that is just over one year old and seeing explosive growth. Now anyone familiar with mobile augmented reality or the AR industry has heard of Layar, but for those that have not, see the video below. After a short walk on a very warm day from the city's centrum to their office, I met with co-founder Maarten Lens-FitzGerald for a great conver...