Linden Lab Aims to Build the WordPress of Virtual Reality



Second Life creator Linden Lab has announced that it has begun inviting creative people to test its new virtual reality world, code-named Project Sansar. Project Sansar is scheduled to open to the public in 2016, and its aim is to democratize virtual reality. Much like Second Life, the platform aims to empower people to easily create, share, and monetize their own multi-user, interactive virtual experiences, without requiring engineering resources. Linden Lab said the platform will enable professional-level quality and performance with “exceptional visual fidelity, 3D audio, and physics simulation.”

Project Sansar will be optimized for VR headsets, but also accessible via PCs and mobile devices. “We want to lower the barrier of entry for VR experience creation,” said Linden Lab CEO Ebbe Altberg in a statement. “Project Sansar will do for virtual experiences what WordPress has done for the web: empower a broad range of people to create with professional quality and reach global audiences. “By greatly expanding who can create virtual experiences, Project Sansar will also extend the value of VR to a wide variety of use-cases – from gaming and entertainment to education, architecture, art, community-building, business meetings, healthcare, conferences, training, and more.”

Linden Labs has learned from Second Life it seems that creatives want to use their own tools for creating content and those that are invited to help test Project Sansar will create 3D content using Autodesk’s Maya software. At the consumer launch next year, Project Sansar will support a variety of third-party creation tools as well as native building options.

I look forward to seeing what the Linden Lab folks are going to release and what my friends that are avid Second Life users think of this new VR platform from the masters of virtual worlds. With making VR world creation 'Wordpress simple', we shall see if Sansar becomes our first choice and a second life in virtual reality.

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